Cannelli Printing Company in West Haven CT

letterpress

Engraving is an art form that first originated in the 17th century and is considered the finest printing technique. The process of engraving starts with a metal plate that is etched with a recessed image. The plate is coated with ink and then pushed against paper to create a raised image. Engraving can hold fine type and detail and is one of the only methods where you can print opaque ink on dark stock. Lawyers and financial institutions use engraved letterhead for its authenticity because it can’t be reproduced on a laser printer. Engraving is most often used for custom business cards, personalized stationery and invitations.

Type and patterns work best with letterpress. Large solid areas are not ideal. Solid coverage is harder to control and will often look mottled. Letterpress works best on thick, cotton stock. The amount of impression is a personal preference. When letterpress first started as the primary form of printing, very light impression was used because both sides of the sheet were being utilized. The trend now in letterpress, is to see a heavier impression. We always make sure to have a conversation with our customer regarding how much impression they would like.

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